Client Profile - The Firm That Outgrew Its Model

A regional services firm that tripled headcount in four years and never updated how it ran.

Industry
Professional Services · South Coast
Company Size
50–75 employees
Engagement Type
Business Performance Planning + Owner & CEO Coaching

The Business

A regional professional services firm on the South Coast — engineering, 60 employees across two locations, $14M in revenue. The principals had built the firm through technical excellence and strong regional relationships. Growth had been consistent and largely organic. In four years, headcount had tripled.

The org chart had not.

The Situation

The firm was still being managed the way it had been at 20 people. The founding principal was still the de facto decision-maker on everything that mattered — staffing, client escalations, major proposals, vendor relationships. The other principals had titles but unclear authority. Project managers ran jobs but had no real accountability framework. Staff knew who to go to for answers: the founder.

The founder was exhausted. He was doing the job of three people and had been for two years. He knew something needed to change. He didn't know where to start — or how to restructure without losing the culture and quality that had built the firm's reputation.

There was also a financial pressure underneath the operational one. At 20 people, the informal model worked because everyone was visible. At 60 people across two locations, work was falling through the gaps. Projects ran over. Utilization was inconsistent. The firm was growing revenue but not growing profitability at the same rate.

What Was Actually in the Way

The firm had a scaling problem, not a people problem.

The staff was capable. The work was good. But the management infrastructure — the systems, structures, and operating cadence that allow an organization to coordinate at scale — hadn't kept pace with headcount. Nobody had ever sat down and explicitly designed how the firm should work at 60 people, because it had grown one hire at a time and there was never a moment that felt like the right time to stop and redesign.

The result was an organization that functioned through the founder's personal bandwidth instead of through institutional systems. That model had a hard ceiling, and they'd hit it.

The CGA Partnership

We ran Business Performance Planning and CEO Coaching concurrently from the start. At 60 people, the structural and personal leadership work are inseparable.

First 30 days — organizational clarity. We mapped the firm's actual decision-making structure against its nominal org chart. The gap was significant. We identified the ten categories of decisions that were most frequently escalating to the founder unnecessarily, and defined who should own each one. This wasn't a reorganization — it was a clarification. Most people already had the right instincts; they just hadn't been given explicit authority.

Days 30–60 — operating rhythm design. We designed a management cadence appropriate for a 60-person, two-location firm: a weekly principals meeting with a standing agenda, a monthly all-hands operational review, and a quarterly planning session tied to the firm's annual goals. We also introduced a project health scorecard — a lightweight tracking mechanism that gave the principals visibility into utilization, schedule performance, and budget status across the portfolio without requiring the founder to know every job personally.

Days 60–90 — accountability infrastructure. We worked with the principals to define individual accountability for firm performance — not just client delivery, but business outcomes: utilization targets, business development goals, and staff development responsibilities. For the first time, the principals had explicit ownership of outcomes beyond their own projects.

CEO Coaching (ongoing): The founder's coaching focused on the identity shift that comes with leading a mid-size firm — moving from being the best technical person in the room to being the person who builds the team that does the best technical work. That's a different job. It requires a different kind of leadership. The coaching created space to work through that transition deliberately rather than reactively.

Ongoing: Quarterly planning, monthly CEO coaching, and an annual strategic review. The second location now runs with genuine operational independence. The founder attends the weekly principals meeting but doesn't drive it.

Where They Are Now

The founder works a normal week for the first time in three years. Project overruns are down. Utilization is tracked and managed actively. The other principals are running the business alongside him, not waiting for him.

He recently brought on a Director of Operations — something he'd resisted for years because he couldn't articulate what the role would actually do. Now he could.

The firm is positioned for the next phase of growth. More importantly, it's positioned to handle it.

Is This Your Business?

  • You've grown fast but your management model hasn't kept up
  • You have good people in leadership roles who aren't really leading — they're executing
  • Projects, decisions, and escalations still find their way to you even when they shouldn't
  • You're growing revenue but not sure the profitability is keeping up

Recognize your business here?

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